Insurance literacy and general awareness on insurance is very low amongst the majority of small scale farmers as well as potential intermediaries in Kenya. This hampers the development of a private-sector driven insurance market. Spreading awareness of insurance and interventions in order to improve insurance literacy among clients have been left so far to the insurance companies and their sales structures. The Insurance Regulatory Authority (IRA) is only sporadically involved. This has obvious cost implications for the private sector. As a consequence, information has mainly been provided to...